We started the mornings of 2022 together by helping.

Due to the Russian invasion, mornings no longer sparkled with optimism. In support of Ukraine, we donated approx. 13 000€ to Fundacja Ocalenie; an organization offering psychological assistance and accommodation to refugees. 2 000€ were donated to The Hospitallers; a hospital battalion that carries medical aid directly at the front line.

In the following months, 100% of the revenue from our blue-yellow #StandWithUkraine socks went to local organizations supporting the integration of Ukrainian refugees in Poland (a total of 2 425€). In addition, we donated nearly 8,000 pairs of socks to refugees in refugee centers and private homes, with the hope to add at least a bit of color to their difficult days.

This year for Earth Day, we focused primarily on upcycling – that is, the creative reuse of materials. In the name of less-waste, we gave our second-class socks a whole new purpose and transformed them into hair scrunchies!
As part of our cHAIRity campaign you could add a hair scrunchie to your order for a donation amount of your choice. 100% of the proceeds were donated to die Urbanisten in Germany and Siostry Rzeki in Poland, the former supporting women upcycling carpentry workshops and the latter acting on behalf of rivers in Europe.

To take pride in diversity and show what “”Many Colors of Love”” means, we created a PRIDE BOX that could be colored with all the colors of the rainbow. In June, 100% of the net profit from the Pride Box and 20% of the revenue from Over The Rainbow socks was donated to Stonewall Group. We donated 2 628 € the name of equal rights for the LGBT+ community in Poland.

Thanks to our Bag to School campaign, we were able to provide 300 kids from lower socioeconomic backgrounds in Germany and Poland with brand new school bags equipped with supplies and colorful socks.

In Poland, thanks to our partnership with the city of Łódź, 200 backpacks were given to children in foster families and orphanages. In Germany, in cooperation with “Die Arche” – Kinderstiftung Christliches Kinder- und Jugendwerk and Tatort – Straßen der Welt e.V. 100 school bags were donated to children in Berlin and Dortmund. Moreover, thanks to GAiN Germany, 100 first graders in war-torn Ukraine will receive kids socks for the start of school.